1. Your audience is on social media
70% of US has at least 1 active social media profile. By 2021, the number of social media users worldwide will hit 3.1 billion! Connecting with your target audience will be easier if you are active where they are.
2. Customers will be more receptive to your messages through social media
95% of adults between the ages of 18-34 are likely to follow a brand on social media. Social media allows you to be more conversational with your audience and show a different side to your brand – people are more receptive to authentic connections.
3. Increase your brand recognition
Being present on social media channels raises your brand’s profile. You are making your brand more accessible and familiar to your customers.
4. Increase inbound traffic to your website
Every piece of content that you publish is an opportunity to bring new visitors to your site. Consistently posting engaging content increases this inbound traffic.
5. Different channels help you reach specific audiences
Each social media platform is popular with different demographics. As I like to say, each channel has its own personality. Once you understand your company’s demographics, you can utilize the corresponding social media channel to target that group.
6. Advertising & marketing is cost effective
Taking a targeted approach to your social media channels and demographics will allow you to reach the audience most interested in what you have to offer, resulting in a better return on investment (ROI). 84% of marketers have seen that they were able to increase traffic to their websites with as little as 6 hours per week spent on social media. CPM (cost per thousand impressions) can be as low as $2.50 on social. This is 3x less expensive than advertising through traditional media. This is great for companies with small marketing budgets, as you can see significant impact by marketing through social
7. Social media marketing may help improve search engine rankings
Successful brands tend to have a healthy social media presence, so a strong social media presence may act as a signal to search engines that your brand is valuable, credible, and trustworthy.
8. Your competitors are on social media
90% of US business are on social media. There are 25+ million business on Instagram worldwide. if it’s important to your competition, it needs to be important to you. Social media content allows you to not only show a little bit of your brand personality, but it also presents an effective outlet for demonstrating your industry expertise and knowledge. This is one of the best ways to set yourself apart from the competition.
9. Social media marketing helps improve brand loyalty
Social media is an effective way to build relationships with leads and customers that lead to greater satisfaction and loyalty over time. Set yourself apart from your competition by showing your audience how your brand is different and reinforcing that your business cares about its customers. Engaging with your audience through valuable, compelling content and conversation, you can work to turn happy customers into brand advocates.
10. People are looking for recommendations on social media
Social media has become the new outlet for word-of-mouth marketing. 72% of consumers trust online reviews as much as a personal recommendation. 68% of customers go to social networking sites to read product reviews. 90% of customers say that positive online reviews influence their buying decisions