Strategic Management of your Social Media Presence

Online marketing is an everchanging landscape, and social media has played a big part in altering the way things are done. Did you know that Instagram is barely ten years old? That’s right, the app that has 1 billion users around the world has only been around for a decade.

While social media will not replace traditional forms of marketing such as email, below are the top 10 reasons why it needs to be a crucial part of your marketing strategy.

Top 10 reasons why social media needs

to be a crucial part of your marketing strategy.

1. Your audience is on social media

70% of US has at least 1 active social media profile. By 2021, the number of social media users worldwide will hit 3.1 billion! Connecting with your target audience will be easier if you are active where they are.

2. Customers will be more receptive to your messages through social media

95% of adults between the ages of 18-34 are likely to follow a brand on social media. Social media allows you to be more conversational with your audience and show a different side to your brand – people are more receptive to authentic connections.

3. Increase your brand recognition

Being present on social media channels raises your brand’s profile. You are making your brand more accessible and familiar to your customers.

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Top 10 reasons why social media needs to be a crucial part of your marketing strategy

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